Merchandising, Sales, Marketing

How do I get the customer to buy at the store, not On-line?

Two key things to remember - One, you need to match the price. Two, you need to clearly articulate the benefits of buying at the store or kiosk over the web.

As a retail salesperson, one of the most annoying things to hear from a customer is that he or she would rather buy the product online. Especially, after you just made the effort of showcasing, and convincing them that the product was worth their money. Here are a points you want to re-iterate to the customer if this comes up:

1. You get the the product now vs. Waiting for it to arrive when you buy online ( this especially makes a difference during the holiday season).
2. They ability to check the product in the same color or its features at the store before buying vs. Looking at pictures and description online and be surprised or disappointed when it actually arrives.
3. Quicker checkout time vs. having to register on a Website registration, providing Credit Card and other personal informations, and most likely receiving spam and/or marketing email.

(At least) Matching the online price is important. Even after you make the sale, a customer can return the next day asking to return the product saying they found a better deal online. So, if you know that the product is avialable online (either through your online store or someone else) offer a better deal or match the price in the first place instead of simply trying to push them to buy.